Prominent US tycoon John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As a B2B SME, effective marketing is the difference between success and failure. You can know a lot about every aspect of your business, but too often, you’re unable to see the value of your product through your customers’ eyes. That’s where SenseCheck comes in. SenseCheck is a marketing validation platform that provides objective, anonymous opinions and outside-in perspectives on your B2B marketing advert, website or other ideas, from a vetted community of business owners and marketers. Think of it as a micro focus group that’s available at any time.
Get actionable insights for free at sensecheck.com
Intellectual property is a complex proposition, to the extent that few businesses get their IP strategy just right. Many drift into recurrent open-ended spending, which ultimately doesn’t add much value, while opportunities to get effective protection or enhance company value are often missed. Few businesses take full advantage of the tax savings that IP can bring. IK-IP is a next-generation firm of highly experienced industry-leading experts providing business-focused intellectual property advice that makes sense for you. The company features the talents of internationally recognised experts from blue-chip backgrounds who look at your IP creatively from a business perspective, rather than as a typical legal service provider. They are often able to help unlock funding for businesses of all sizes, meaning that executing a better IP strategy can be subsidised.
For a fresh pair of expert eyes on your IP, visit ik-ip.com
Serviced offices are rentable working spaces that are provided on flexible terms and can accommodate both small and large businesses. Click Offices assists companies with finding short-term office spaces and great bases for growing companies. The spaces typically offer a staffed reception, furnished desk areas, meeting rooms and kitchen space, with printing and cleaning facilities included in the rental price. Click Offices can provide a solid foundation for companies that need office space immediately. Click Offices can also meet requirements for private offices, hot desks and co-working spaces, giving flexibility to businesses. Call 020 3642 2777 or visit clickoffices.com.
Find your ideal serviced office space with Click Offices today
Did you know that 88 per cent of all data breaches and cyberattacks at companies start with human error? When ransomware strikes, it’s probably because one of your employees clicked on a wrong link or entered their credentials on a spoof webpage. These small mistakes can have huge consequences: the average hack costs businesses more than £3m. Phished helps organisations become more secure by training people to recognise and deal with cyber threats by sending out highly personalised and automated phishing simulations. Combined with the automated training offered in the Phished Academy, users learn about different cybersecurity topics, according to their own experience and knowledge, in a secure and trustworthy environment.
Want to know more? Visit phished.io and start your free 14-day trial. Valid until 1 April 2022
Adzooma’s all-in-one platform helps you create, manage and optimise your online advertising campaigns in one place. By making use of handy time-saving features, including business listing management, reviews management, a Google Ads campaign builder, pay-per-click optimisation and advertising automation tools, Adzooma aims to ensure your online advertising runs smoothly without the need for additional resources. Even if you are a complete novice, Adzooma’s step-by-step instructions and marketing checklist mean it’s easy to get started. Thousands of businesses use Adzooma’s advertising platform to work smart, save time, cut costs and reach new customers. Discover how Adzooma makes online advertising easy and get started today.
Statistics show that preparing your business for sale will increase its value by up to 71 per cent. As a business owner, that’s value for your retirement, or to invest in your next project, that you could be missing out on. National business broker Business Partnership will provide you with an accurate appraisal of your business today and what it could be worth after the correct preparation. With decades of experience, the company is here to help you put the pieces in place to deliver a successful exit. Whether you’re looking to exit now or in a few years, this advice can add exponential value for you and your business. With offices across the UK, Business Partnership is ready to help. Get your free Value Builder Score now. Code “VALUE22” entitles you to claim a free 90-minute phone/video consultancy on your results until 30 June 2022. To claim call 02071450040.
The aesthetics market is one of the fastest-growing industries in the world, and it’s particularly exciting for those wanting to dip their toes into the world of franchises. SkinHQ is looking for franchisees to deliver professional treatments at an affordable price with the goal of creating a community of like-minded entrepreneurs. Specialising in laser hair removal and non-surgical skin treatments, SkinHQ uses cutting-edge technology and a personal, tailored approach to offer the best possible experience for its customers. The multinational, award-winning British business has 42 locations across the UK, Dubai and New Zealand and continues to expand nationally and internationally. It provides continuous support to franchisees, be they investors, existing business owners, first-time entrepreneurs or health and beauty professionals wanting to start their own business.
The Education and Skills Partnership (ESP) is a national training organisation that specialises in tailor-made apprenticeships, commercial training – such as leadership and management – and boosting a candidate’s overall employability. It boasts an 86 per cent distinction rate across all apprenticeships and serves as a national provider to some household blue-chip names. ESP’s unique partnership approach means that no learner is left behind. The focus is on achieving and embedding real improvements in capability and behaviour. Click on esp-ac-uk/independent to book your free consultation with a member of its senior team now, or call 01233 632 111.
Haysmacintyre is an award-winning firm of chartered accountants and tax advisers based in central London. They specialise in working with fast-growing, entrepreneurial businesses, supporting them as they scale in the UK and internationally, often up to and during an exit event. Clients choose haysmacintyre because of the team’s knowledge about developments in the industry and their friendly, responsive and down-to-earth approach to service delivery. The team delivers many services to help clients succeed including audit and assurance; tax compliance and advice; R&D tax credits and other creative tax reliefs; share incentive schemes; (S)EIS; VAT; employment tax; outsourced accounting; company secretarial; transaction support and international expansion.
Find out more at haysmacintyre.com or contact jdawson@haysmacintyre.com
Asus is a market-leading computer brand that is consistently at the forefront of innovation and user value. Its latest exciting offering is an Asus Mini PC paired with an Asus Eye Care Monitor. Asus Mini PCs are ultra-compact computers that deliver powerful performance for a wide variety of home and business applications. They are ready for demanding workloads, yet their diminutive size means they take up minimal space on a desk, making them suited for applications where traditional PCs won’t fit – from digital signage to home-theatre setups. Meanwhile, Asus Eye Care Monitors are easier on the eyes, boasting many TÜV Rheinland low blue-light emissions and flicker-free certifications. Asus’s low blue light monitors feature a OSD menu that allows you to access four different blue light filter settings on screen, while Asus’s flicker-free technology uses smart dynamic backlight adjustment to reduce flicker in order to help protect you from eye fatigue, irritation and strain.
