The London exodus two years on: is the grass still greener?

When murmurs of a potential nationwide lockdown hit in March 2020, Lauren, 34 says the idea of being stuck in their London flat was enough to make her and husband Andy, 37, “pack up and escape” to a family home in Bournemouth.

The couple’s move began as a safety consideration, due to Andy having a lung condition putting him in a vulnerable category. But two years later the couple are still living in the coastal town over 100 miles away from the city where Lauren had lived for 12 years, and Andy, all his life. “We ended up loving the lifestyle, and though we were initially renting, decided to sell our flat in South London,” says Lauren.

Leaving London for a cheaper mortgage, more space and cleaner air is nothing new of course, especially for those in their 30s, but in the two years ensuing the pandemic the trend for leaving the capital gained pace.

At the start of 2021, Pricewaterhouse Coopers predicted that London’s population could decline for the first time since 1988 by as much as 300,000. While it’s hard to establish an exact figure for the exodus two years on, with several census’ quoting different figures, it’s clear that the pandemic was a major driver for many to leave the capital.

Multiple lockdowns spent inside the smaller than national-average footprint of their homes and economic uncertainty weighed heavily on Londonders, and it’s easy to see how the grass looked greener away from the capital by the end of 2020. While the year before many Londoner’s leaving plans were temporary – as Lauren and Andy had intended their stay to be – and in haste, 2021 was a year for permanent moves. Indeed, estate agency Hamptons reports that more than 90,000 Londoners had quit the capital in 2021 to buy new homes in the UK, and called it the largest exodus in “at least a generation”.

Tom and Yazmin, both 35, had only left London for their university years before the pandemic, and despite toying with the idea of moving previously, they call the Covid-19 pandemic and its lockdowns “the trigger” to their permanent move to Whitstable, Kent in spring of 2021.“The pandemic was a complete reset and gave us the headspace to realise that there wasn’t going to be a better time to make the leap,” explains Tom.

“In London we lived in a one-bed flat, while in Whitstable we have a spare bedroom, a garden and the sea is a short eight-minute walk away, so we walk the dog on the beach twice a day. Our new lifestyle has meant our wellbeing has improved greatly, and with quite a clear cut and noticeable shift.”

Moves to the commuter belt have long been common for Londoners wanting more space, but as home working facilitated the possibility to live and work anywhere, the coast became a hotspot for relocation. RightMove analysis of buyer searches in 2021 shows that searches for homes in coastal towns saw unprecedented rises, for example Rhos on Sea, Wales and Hove, East Sussex saw increases of 858 per cent and 680 per cent respectively. Homes in Cornwall were more searched than London in the first two months of 2021.

Like Tom and Yazmin, Sabah, 40, says relocating by the sea has transformed her life for the better. The first lockdown fell while Sabah was visiting her mother in Westcliff-on-Sea, Essex, and she planned to stay just until she was allowed to return to London. However, after falling seriously ill she had to remain, and after two years spent in and out of hospital she says her new life has allowed her to “learn to breathe and live in the moment”.

“My London life as a lawyer left me no time to appreciate the things I had worked so hard to buy or to spend time with my loved ones. I was living to work.”

The changes to her lifestyle have also facilitated a career change for Sabah. “I reduced my working hours as a lawyer and decided to follow my dream of becoming an artist. My mother’s home is much bigger than her home in Wanstead and has a unit in the garden which I can use as my studio.”

The changes to work models which enabled many to move are now in flux, however. The government’s lifting of Plan B measures on 26 January mean guidance on working from home is now no longer in place, leaving workplaces and employees to navigate the parameters of hybrid working models.

Tom runs his own company and found the pandemic reinforced the success of his company’s pre-existing hybrid working model. “Our team of 10 have always been hybrid workers – but the pandemic made it widely accepted by clients and suppliers for us to move out of the city,” he says.

While there is a clear shift in thinking around work-life balance after the pandemic, the future of hybrid working across industries is still up in the air. Dr Miriam Marra, a Professor of Finance at Henley Business School predicts that many companies may echo Tom’s sentiment. “Employers have witnessed that it is possible to manage human resources in a flexible way and to get work done efficiently out of the office, or in different working patterns, reducing commuting and social time.

“Therefore, they are more prone to consider offering it, especially if that means retaining good talent which could otherwise search employment elsewhere,” she explains. Dr Miriam adds that currently in many sectors “the demand for work in London is above its supply, so the market is skewed towards employees to be able pick and choose”, and people are of course likely to choose the working conditions that benefit their lifestyle the most.

The adverse effects of the pandemic and appetite for change also mean that a record number of people are aiming to change jobs in 2022, in a continuation of what’s been called the Great Resignation.

However, with a completely remote model unlikely to remain an option for those in permanent jobs, even the most flexible hybrid working model isn’t feasible for some of the London leavers. Plus, as the city’s higher wages and diverse industries aren’t replicated in the coastal and country locations that proved popular for an exodus, some of them may need to move closer to London or return entirely in order to make the commute manageable.

With a career as a Social Media Lead, Lauren worked from home during the pandemic, but says the decision to relocate permanently away from London rests on her workplace’s approach to hybrid working – which is still up in the air. “We still don’t want to buy in case I have to travel frequently and it’s too stressful. It’s a two hour journey to London, so I can’t really commute more than a few days a week,” she explains.

It’s not just work lives which are in flux again at the start of 2022. Our social lives are changing too, as London’s buzz returns with mass events going ahead, and the hospitality industry enjoying its longest period of open doors since the pandemic began, it could spell FOMO for many London leavers.

Xural.com