Believe the Hype, these are the back-to-school must-haves

Whether you’re counting down the days to the start of the new term – out of joy or dread – the first day back at school is always a big one. New teachers, new classrooms and hopefully new friends, make for a lot of unavoidable change. But, one thing you can control is your style, regardless of how boring the uniform may be.

No matter if you’re shopping for yourself, your little ones, or big ones, perhaps, you need something that will look cool, be comfortable and, most importantly, actually carry everything you need. And HYPE. may be just the ticket.

If you’ve not heard of the brand before, chances are you’ve seen it, with daring designs from graffiti drips and glitter to leopard print and PU leather-covered backpacks, water bottles and lunch boxes, to name but a few. And looking at the brand’s history, it’s easy to see why these prints are so prominent.

Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories with a streetwear influence. Fast forward ten years and everyone from Jay-Z to Maya Jama have been spotted repping its wares, but luckily it doesn’t come with an A-lister price tag. No one wants a backpack that costs the world, and on that note, doing its bit to help, every back-to-school order placed will fund the planting of one tree in the HYPE. forest – which is already 180,000 trees deep.

So, before it’s time to pack the pencil case, line up the lunch box and buckle up the backpack, you may want to get a head start on picking your favourite designs. As an added bonus, currently backpack orders over £24.99 come with a free pencil case too – just be sure to claim it in the cart at checkout and note that the colour may vary.

To give you a taster of what to expect, we’ve introduced the Class of ‘22 collection below, picking our top picks, to save you the deliberation. Go on, give them a read. And if you do find something you love, the collection is available to shop online at Justhype.com, in HYPE.’s Carnaby London Store or at select retailers worldwide.

Best: For dreamers

Looking for a quick win? A bundle may be for you. With a standard 18l backpack big enough to hold a 15in laptop, a thermal lined lunchbox and a 500ml heat retaining water bottle all in the HYPE. pink magical unicorn design, you’re sure to be colour coordinated in this bright, bold and beautiful print.

And it doesn’t just look good. With a durable wipe-clean fabric base, adjustable extra strong padded straps and a compact front pocket, the backpack is really made to last, and the water bottle and lunch box boast similarly impressive design features too.

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Best: For artists

Going back to its streetwear roots, this graffiti print lunchbox is definitely one for the cool kids. With thermal lining, it’s said to keep food cool and fresh for longer – a big win for tuna sandwich lovers – has a front zip pouch to separate snacks, a side bottle pocket for your matching HYPE. water bottle, and grab handle for easy carrying.

This one is a standard size, measuring 21cm in length, but maxi sizes are also available for anyone looking for something bigger.

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Best: For star gazers

For any stationary lovers, a new pencil case may be the most exciting buy ahead of school. For a new pencil case also means new pens, pencils and highlighters – a real thrill for those who like their books looking clean and crisp.

At 20cm, this should be long enough to hold all of the essentials – mini ruler included – and the handy top handle means you can easily carry it alone when all you need is a few pens too.

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Best: For sea lovers


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