This is a column about… sorry, where was I? Oh yes, this is a column about attention sp… hang on a sec…
… Apologies, that was someone on WhatsApp. Bloody funny. Yes, so, attention, and how in 2024 it’s… Damn, yet another email. Back in a tick. You’ll never believe that car crash reel I’ve just seen on Instagram. Big SUV driver fell asleep at the wheel. But I digress…
Twenty years ago, if the social scientists are to be believed, our average attention span was measured at two and a half minutes. And now it’s 47 seconds.
