In every election in her life, Laura Arowolo has cast a vote for the Labour Party. But this could all change at the next general election – with the former Labour Party member still undecided about who to vote for.
The 32-year-old is one of millions of women estimated to be unsure about who to support in this year’s general election. Research by the Women’s Budget Group and YouGov discovered a quarter of women remain unsure about how to cast their vote – a figure considerably higher than the 11 per cent of men who are uncertain about their voting intentions.
“I don’t want my vote to be a wasted vote, so I’m just trying to figure it out,” Ms Arowolo tells The Independent. “I’ve been looking at the Green Party. I don’t know if they would be the right people. I’ve just definitely been thinking about what my options are.”
Ms Arowolo, who is a DJ, says she no longer feels comfortable voting for Labour “in good conscience”, warning many of her friends are also feeling uncertain about who to vote for.
“Everyone’s feeling a bit politically homeless,” she adds. “There are people who are on various ends of the spectrum – who feel apathetic and aren’t planning to vote, or who are actively seeking out other options. They are like: ‘I’m going to vote Green, because that is the best option that we have’.”
Researchers, who polled 2,000 adults, discovered women with caring responsibilities are more than twice as likely to refer to childcare or social care as being one of their leading three priorities than the average electorate member.
The research may point to one of the main reasons that Jeremy Hunt pledged last year to expand free childcare for British families, with eligible working parents of two-year-olds being told they can claim 15 hours a week of free childcare from 1 April. But the rollout of the scheme has been chaotic, with many nurseries and parents fearing they will miss out on the scheme.
Another expert said women are more likely to persuaded by health policies than men, due to using the NHS more widely and also being more likely to be employed by the health service. The Conservatives have already been warned it could be the party’s “achilles heel” at the next election, amid a failure to deliver on most of the 2019 pledges to improve the NHS.
“Women represent over half of eligible voters,” Dr Zubaida Haque, of the Women’s Budget Group said, said. “The fact that a quarter of women are currently undecided about which way to vote should make parties sit up and notice.”
She added that the significant number of women who are undecided could be swayed if political parties listen and respond to their policy priorities and concerns, highlighting the “voting power” of those women.
“While the polling data indicates the continuation of a generational trend of women voters moving away from Conservatives and towards Labour, our polling shows that women’s votes are in no way guaranteed and should not be taken for granted by any political party,” she added.
In the latest research, pollsters found Labour had a more substantial lead among women than among men – 14 points in comparison to 11 points. Women were found to be as likely to say they will vote Labour as male voters but marginally less likely to say they will vote Conservative. Some 17 per cent of women say they will vote for the Tories in comparison to 20 per cent of men.
Sir John Curtice, a polling veteran, explained women are always more uncertain than men when polled about politics.
“Given women constitute 52 per cent of the electorate, it is obviously true to say women will have a significant say in the election,” Sir John told The Independent.
But Chris Hopkins, a political research director at Savanta, a leading polling research firm, doubted how crucial undecided female voters will be in the next general election, which Rishi Sunak has said will be likely be held in the second half of the year.
Labour Party leader Sir Keir Starmer (Peter Byrne/PA)
He also said it a misrepresentation to believe that women “vote as a bloc”. “Ultimately, women are 52 per cent of the population, so to think that they will vote homogeneously is not the case,” he said.
He added that he would expect the proportion of undecided voters to reduce “quite drastically” during the election campaign.
Meanwhile, Dr Rosalind Shorrocks, who specialises in gender, political behaviour and voting, argued that, even though women are “almost always” more likely to be undecided on which party to vote for, this bears no relation to their likelihood to turn up to vote.
Women are consistently more likely to say issues such as healthcare are a priority, the academic who is based at Manchester University added, with men more likely to prioritise immigration or the economy.
The fact that a quarter of women are currently undecided about which way to vote should make parties sit up and notice
