A summertime staple, Amazon Prime Day 2023 has been officially confirmed for Tuesday 11 and Wednesday 12 July. Second only to Black Friday, it’s one of the biggest sales of the year.
Your chance to save across tech, beauty, fashion, toys, appliances and so much more, it’s also your best opportunity to score discounts on Amazon’s own products.
From Kindle ereaders to Fire tablets, Echo dot speakers, Echo ear pods and Ring doorbells, some of the most competitive prices are seen on Amazon’s own-brand devices during the 48-hour event.
Though the sale is typically held in July, the retailer has veered off track in recent years, holding the event in October during the pandemic and in June in 2021. As for 2023, the sale is returning to its usual July slot.
To help you prepare well ahead of time, we’ve answered all your burning questions below, from what Amazon Prime Day is to the best tips for securing a bargain on Amazon’s own devices – as well as the early deals to shop now.
The latest entry-level smart speaker from Amazon, the Echo dot 5th generation delivers up to double the bass of the previous generation. Featuring new sensors and faster Alexa responses, the speaker doubles up as a handy timer in the kitchen, alarm clock in the bedroom, radio in the office and much more. In the lead up to Prime Day, you can get two Echo dot speakers, worth £109.98, for just £63.98, helping to streamline the tech in your home for less.
Amazon’s Echo tablets are popular choices each Prime Day – and for good reason. In the lead up to the sale, you can save more than 40 per cent on the Echo show 8, which boasts up to 12 hours of battery life for browsing the internet, streaming, listening to music and more. Enjoy all your favourite apps while taking advantage of built-in Alexa for checking the weather, dimming lights, setting alarms or playing the radio.
Launched just this year, you can save narly 30 per cent on Amazon’s flagship TV right now. Containing all your favourite entertainment platforms in one place, stream from Netflix, Prime Video, Disney+ and more, with built-in Alexa adding voice functionality. It has 720px resolution and supports HDR 10, HLG and Dolby Digital Audio. There’s also HDMI ports on the rear, as well as an ARC port for any external speakers.
In the lead-up to Prime Day, Prime members can enjoy three months of Kindle Unlimited for free. Giving you access to millions of books, thousands of audiobooks and selected magazine subscriptions on any device. From Kindles to iPhones, read on any device at any time from the Kindle app. Costing £9.49 each month after, the offer is valid until 12 July 2023.
Amazon has kept with its tradition of holding the sale in July, confirming the exact dates for Tuesday 11 July through to Wednesday 12 July.
To take advantage of all the deals, you must be an Amazon Prime member. If you haven’t already signed up in the last 12 months, you can get a 30-day free trial that will allow you to shop the Prime Day deals before deciding whether to continue your subscription. Membership costs £8.99 a month while students can enjoy it for half price.
If previous years are anything to go by, we can expect discounts of up to 60 per cent on Amazon’s own devices, from Echo speakers and Ring doorbells to Kindle ereaders and Fire tablets. In March, Amazon hosted a warm-up to Prime Day, in the form of its Spring Sale. During the event, you could save nearly 30 per cent on the 2021 Kindle paperwhite ereader (£151.21, Amazon.co.uk), and get an Echo dot 4th gen (Amazon.co.uk) for just £19.99.
There was also up to 60 per cent off Fire tablets, 30 per cent off Echo show displays and up to 60 per cent off bundle deals on Ring doorbell devices. We can expect similar savings during Amazon Prime Day 2023.
In last year’s Prime Day sale, you could save nearly 30 per cent on Amazon’s Kindle paperwhite (£149.99, Amazon.co.uk) and there was 50 per cent off the no-frills oasis model (£229.99, Amazon.co.uk).
If you were in the market for a Firestick streaming stick, there was a whopping 55 per cent off the lite model (£44.99, Amazon.co.uk), while the Echo show 8 (£119.99, Amazon.co.uk) had a sizeable 42 per cent off.
