Three people were killed after a car and a van collided as police launched an investigation into the incident.
A Ford Transit and a Ford Focus were involved in the incident at around 8.50am on Saturday on the B4425 Bibury Road near Cirencester this morning.
Paramedics attended the scene but the 51-year-old driver of the van and the car passenger, 72, were both pronounced dead at the scene.
The driver of the Focus, aged 75, was airlifted to St John Radcliffe Hospital but died of their injuries a short time later.
Officers confirmed the next of kin and the coroner have been informed.
A spokesman for Gloucestershire Police said: “Police are continuing to investigate the circumstances of the collision and would like to hear from anyone who hasn’t already been spoken to and who may have witnessed the collision or the vehicles involved prior to the incident.
“Officers would also like to speak to anybody who may have dashcam footage which they believe would be relevant, or who saw anything unusual on the road in the time beforehand.
“Anyone with information is asked to contact Gloucestershire Constabulary through the website, quoting incident 100 of 5 November.”
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